We proudly purchase our natural tree rubber from a fair trade rubber plantation at the southern tip of India. Whereas conventional hair elastics are made from 'synthetic rubber,' a petrochemically- derived (plastic) version of rubber, the natural rubber we use comes from trees that are Forest Stewardship Council certified. With our products, you get a high quality good that creates less waste while supporting sustainable forest practices and fair trade labour.

Not only is our cotton organic, it's also fair trade harvested, meaning workers are paid living wages and work in safe working conditions. Conventional cotton farming uses more toxic pesticides per acre than any other crop, and synthetic materials are made from petrochemicals and will never disappear. Organic is better for people and planet - and it’s softer too, providing a vegan, silk-like gentleness in our hair accessories that allows for them to be worn all day without causing headaches.

We are committed to the use of low impact, OEKO-TEX certified dyes because they’re the most eco-friendly dyeing method both for sustainability and practicality reasons. Conventional dyes contain toxic chemicals that end up poisoning soil and waterways. In the textile industry alone, up to 200,000 tons of dye find their way into the environment every year. We’ve done a deep dive on dyes and ours are literally the best and the brightest.

We believe you should know the origin of the products you buy, as well as the communities and individuals benefiting from your informed buying decisions. Our ethical, transparent supply chain values the working conditions of our artisans as they create our collections. This means sourcing organic, plant-based and plastic-free materials, and then following their journey, from harvesting to manufacturing, shipping and natural disposal. We focus on ethical treatment, fair wages and sustainable practices that empower both the creator and the consumer.

Our products are designed to be versatile, to be used and worn in many different ways. It’s simple: if one product can perform multiple tasks, fewer products need to be made. Each KOOSHOO piece is made to last and, with proper care, will stand the test of time. Once they’ve run their course as hair accessories, your KOOSHOO pieces can be repurposed . While full compostability is our goal, the technology hasn’t quite caught up with nature (yet). For tips on how to best break down your accessories and our biodegradable packaging, see our customer site BLOG.

KOOSHOO packaging for all products is 100% recycled-content FSC certified paper. This applies to both the product packaging and the shipping envelopes we use. We ship every order 100% plastic-free using recycled FSC (Forest Stewardship Council) certified paper shipping materials and paper tape. All orders are shipped to you from sustainably-minded warehouse partners around the world. This results in smaller shipping footprints and faster ship times.